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A Guide to November Holiday Season Advertising Strategies for Advertisers
The global advertising market is moving toward a trillion-dollar scale, with programmatic buying having become the mainstream. For overseas advertisers and programmatic advertising platforms, understanding the rules of the game in this vast landscape is the key to succeeding in the future.
Connected TV (CTV) is evolving from a "supplementary channel" to a core battlefield in brand strategy. According to data from market research firm Statista, CTV advertising revenue has achieved an average annual growth rate of 20% over the past five years and is expected to exceed 38 billion U.S. dollars by 2027. Behind this trend lies the traffic dividend brought by the digital reconstruction of household scenarios and new opportunities for integrating brand building and performance.